The idea of infographics is quite simple. First of all, you should choose a topic, find some interesting facts on that topic and deliver them graphics. All these steps together create an infographic
At the time that I was working with a local SEO company, I saw that creating an infographic and sharing it effectively it’s not quite simple as it seems.
In the company I had the role of “link builder”, and one of the tasks that I had was to creatively create backlinks for our clients. Being that infographic were blooming, everyone talking about them, telling how much successful their campaigns were I thought that we should take a slice on that joy.
We just got a new client that was operating in specified niche that wasn’t so famous and operating only in one country made the work for us not quite simple.
Together we decided to make the infographic for a well-known topic on that niche. I’m sorry but I need to repeat that the work wasn’t simple instead it was very tough because we didn’t have enough knowledge on that niche. The company that we were working for was very serious and we couldn’t put data on their infographic which was going to be posted on their blog.
Using search engines, we found a website Statista, which is one of the most famous website in the world with statistics data from different topics. In this website we found some interesting facts that we could use on our infographic project. I must notify you that Statista will charge you something about 120$ to use their material.
After we purchased the license, we used it and took us about 2 weeks work, which brings us to the new process which was “Designing the infographic”.
After one more week of hard working, we crafted different versions because of the team who everyone got his idea for it. Then we chose 1 of the four projects that we had, considering that all the team was happi with it.
When we did the design, it was the time for structuring the data on it’s place. For me, this step is the most important one alongside with the design because how the people see the infographic also values it.
Finally, after almost 1 month of work, the infographic is done. Now it’s the time to get our bucks right?
Naah, this is completely wrong because after you finish the infographic, the job is not done, actually for me it just starts!
Now instead of getting the bucks, it’s time to get our asses up and promote the infographic. Here’s the process that we did.
Similar blogs – We started to send emails to blogs that have a similar topic as our infographic. We contacted about 30 blog authors, asking if they could put our infographic on their blog along with a mini guest post where we got our contextual backlink (the best one). From all this process we achieved to get about 13 backlinks (do-follow ones). Maybe it doesn’t look so much and work paid of, but the most important thing in this method is they way you ask them to publish your infographic.
Here’s a post that tells you from how to get backlinks from similar blogs.
Infographic submission sites – The first thing that goes on your mind after finishing an infographic. We created a list from 50 websites(directories of infographics), and then we needed to check their PageRank, spam score and if they were lately been updated. Some of our requests were approved instantly, some months later, something more than some was rejected without a reason. However, from the infographic, we arrived to get about 30-35 backlinks.
Social Networks – Wherever you will share your blog, you still can’t miss the social medias because all the audience is still there. Facebook and twitter didn’t get the results that we wanted, however, Pinterest paid it off because it bloomed it.
As you can see, on this article I didn’t tell you how to create an infographic, but just told the process me and the team created it. I tried to include all the steps that we’ve been the trough and I’ll think is going to be a nice lesson for everyone who want’s to create an infographic. I hope you will not repeat the mistakes that we did.
Infographics are a good way to get backlinks for your site. If you take the right guide to do it, believe me, it can be even more effective than you think.
If you have something to ask, I’ll be here to response your questions with the biggest pleasure here on the comments section or even with email.