Saturday, March 11, 2017

Creating an infographic

The idea of infographics is quite simple. First of all, you should choose a topic, find some interesting facts on that topic and deliver them graphics.  All these steps together create an infographic 
At the time that I was working with a local SEO company, I saw that creating an infographic and sharing it effectively it’s not quite simple as it seems.
In the company I had the role of “link builder”, and one of the tasks that I had was to creatively create backlinks for our clients. Being that infographic were blooming, everyone talking about them, telling how much successful their campaigns were I thought that we should take a slice on that joy.
We just got a new client that was operating in specified niche that wasn’t so famous and operating only in one country made the work for us not quite simple.
Together we decided to make the infographic for a well-known topic on that niche. I’m sorry but I need to repeat that the work wasn’t simple instead it was very tough because we didn’t have enough knowledge on that niche. The company that we were working for was very serious and we couldn’t put data on their infographic which was going to be posted on their blog.
Using search engines, we found a website Statista, which is one of the most famous website in the world with statistics data from different topics. In this website we found some interesting facts that we could use on our infographic project. I must notify you that Statista will charge you something about 120$ to use their material.
After we purchased the license, we used it and took us about 2 weeks work, which brings us to the new process  which was “Designing the infographic”.
After one more week of hard working, we crafted different versions because of the team who everyone got his idea for it. Then we chose 1 of the four projects that we had, considering that all the team was happi with it.
When we did the design, it was the time for structuring the data on it’s place. For me, this step is the most important one alongside with the design because how the people see the infographic also values it.
Finally, after almost 1 month of work, the infographic is done. Now it’s the time to get our bucks right?
Naah, this is completely wrong because after you finish the infographic, the job is not done, actually for me it just starts!
Now instead of getting the bucks, it’s time to get our asses up and promote the infographic. Here’s the process that we did.
Similar blogs – We started to send emails to blogs that have a similar topic as our infographic. We contacted about 30 blog authors, asking if they could put our infographic on their blog along with a mini guest post where we got our contextual backlink (the best one). From all this process we achieved to get about 13 backlinks (do-follow ones). Maybe it doesn’t look so much and work paid of, but the most important thing in this method is they way you ask them to publish your infographic.
Here’s a post that tells you from how to get backlinks from similar blogs.
Infographic submission sites – The first thing that goes on your mind after finishing an infographic. We created a list from 50 websites(directories of infographics), and then we needed to check their PageRank, spam score and if they were lately been updated. Some of our requests were approved instantly, some months later, something more than some was rejected without a reason. However, from the infographic, we arrived to get about 30-35 backlinks.
Social Networks – Wherever you will share your blog, you still can’t miss the social medias because all the audience is still there. Facebook and twitter didn’t get the results that we wanted, however, Pinterest paid it off because it bloomed it.
As you can see, on this article I didn’t tell you how to create an infographic, but just told the process me and the team created it. I tried to include all the steps that we’ve been the trough and I’ll think is going to be a nice lesson for everyone who want’s to create an infographic. I hope you will not repeat the mistakes that we did.
Infographics are a good way to get backlinks for your site. If you take the right guide to do it, believe me, it can be even more effective than you think.
If you have something to ask, I’ll be here to response your questions with the biggest pleasure here on the comments section or even with email.

Tuesday, January 10, 2017

2 ON-Page SEO Techniques (Part One)

I have divided this post into four sections where I will share all the knowledge I  got about On Page SEO Techniques.

Content Comes First as Always

A website that has brilliant content should do great even if it it's not optimized so well since people can somehow find that website via social medias, and when they see how great it is, will share and get viral.
Your Post should have these requirements
  • Well Researched - People these days are aiming to read content that covers that topic in-depth and not just to go article. For example, if you are writing about a certain topic or even giving an answer make sure you cover all the sides of it. Also after many types of research it is proven that Google checks also word count as a factor.
  • Content with a lot of text - Even if you have made a great video and want to share it with your followers on your blog, to to accompany with some text, even if it isn't in-depth, just give some clarification (short paragraphs or bullet points as I'm doing) about what video will cover. The same goes with infographics and images also.
  • Published on your Blog first - If you try to publish a post somewhere else, you should be sure that you use canonical rel no follow tag. This is also known as content syndycation, and it is a good tactic that many people use this trick and seem to benefit from it.
  • Original Content - You must be sure that whatever you add to your content, must be unique and original, including images, infographics, videos and what not. If you ever copy something, you should tell where the source is from.

URL STRUCTURE

  • Categories -  Grouping your pages into different sections known mostly as categories helps users and even search engines to find what's the content about faster than without it. I use at my own blog a category structure like this: My Blog > SEO > Link Building > Topic Name. I should also say that the fewer categories you use, the better it is or known as sub- categories (I do not prefer)
  • Breadcrumb - After categories, an important thing is also Breadcrumb. It allows users to navigate into your site in a more structured way, since they know in which sector they are. In other words a narrator of the website which doesn't leave your visitors to get lost.
  • Sitemap XML - It is a useful link (.xml extension) that tells all the roads that your website has. Sometimes sitemap can be a little harsh since there are pages that you should tell Google not to crawl. Here is a guide that covers it best how to create and maintain it.

Last Words

Since this post can get pretty long, I've decided to put into two posts (URL). I for going, to tell the truth why I'm doing this. Just because I want with another post to rank for another keyword, and I'm going to use the internal link that will pass juice to both posts. It's simply a win-win to me. I would like to hear your ON Page SEO techniques, on the comment section below, since you're going to make easier for me to write the 2nd part.

Monday, January 2, 2017

How to build a high traffic site

Almost everyone when dives in have this same assumption, but truth to be spoken they are people who did it, so let's go and tell how it's done.

If I hire an SEO Agency what do they do?

The price that SEO agencies vampires mostly from their popularity, some might take for your website around 500$ per month which is the lowest that I've seen so far (I made a research for this, post will come online next month with a data chart), but believe me the provide only about 6/h a month of work for your website, which will get you nowhere. So this means it might just take and burn your money, instead of taking your butt to the chair and learning these tricks.
The agencies run the first month through technical and on-site SEO which you could easily do by googling yourself an online SEO checklist. There are about 10 billion of them, and they all say the same thing. There really is no secret sauce here.
The agencies probably run the first month (see latest post for more) with technical and On-Page SEO, which are pretty easy just by making some google searches. You should also know that these SEO agencies do almost the same work for you and billion of sites they fix. We'll you see there's no secret here.
After they do on-site SEO, it comes to the OFF one. For me, and many SEOs out there, this is the hard part about SEO, because it is a continual process that agency will do from then on the end. The off page mostly includes the part of getting backlinks (links from relevant sites, if it's done correctly, but they don't so, it might take your site penalized after 1 year, and there's no paycheck to you by company when it's done that). For off page SEO, I suggest you to take some month to understand the industry, write content ( a great one), and that's the SEO (no more harsh). Below you have some great places to learn it from the experts.
SEOMoz now as just moz are considered as the kings of SEO by many. You should know that there is the best content on the whole web industry about SEO, but follow guidelines, so you should know that they don't tell the shadiest trick (probably used by themselves, they don't tell you how to game Google).
ViperChill I named it second, because these is the B plan of your website, hehe. What do I mean by this is that if you don't have success doing SEO via guidelines, than you have nothing to lose to try blackhat and gray hat tricks. Glen Allespop also the Viperchill founder is the best in business for telling you this. You should know that he made 1.4 million in 2015 just by SEO, so if it's working for him, it can (1%) also work for you.

Ending Words

Firstly I told you how SEO agencies do the shitty work, the path that I don't suggest you to choose, because it's a waste of money. Then I shared with you my 2 blogs that I read everyday, and you should also do. I must also remind that even if you choose Viperchill (fastest way) to earn money with SEO, it will take sometime since SEO it's a long term process.

Monday, December 12, 2016

5 Keyword Research Tips


People these days are mostly focused about social shares, and content, but it's impossible to forget that how it all started and who is the foundation of search engine optimization: simply keyword research
Without thinking two times, undoubtedly we can say that if there's no keywords, there isn't a thing called as SEO. Keywords tell you whether or not to write for a topic and where to be focused.
If you understand the language that your target audience search for, than you are on the right path.

Find Niche Topics


As we saw earlier, the GKP is pretty useless at giving you anything but very, very closely related keywords. A niche is a topic that your audience seeks in, differently talked, isn't just a specific keyword but a broad topic.
Head over to Google Keyword Planner or also known just as GKW, type the keyword that you want to write for, and then you will have a mass of keyword ideas.

Get Helped by Wikipedia


As it is known Wikipedia for it's wealth and well-written content that explains the broad topic in every aspect of life. It is proven that Wikipedia isn't only for niche blogs, but for every website on the planet can be used as a mountain for keyword ideas.  Check the table of concepts.
There you will have new ideas that people and not machines write on search engines. That's why I like Wikipedia, because of the keyword research from it, is all handmade.

Ask Google for keywords

Since we want to write for Google, why don't we ask it personally for what to write for?
If you write a keyword to Google, down there you will have huge ideas for keywords that people type everyday, the best of it is that they are related to your idea, and it's easy to grab them.

Stay in communities

Aside from the huge hubs your target niche hangs out (Inbound andGrowthHackers for marketing, for example), you can be sure that there is a group of people with questions that your content could answer on Quora.
The reason Quora is so important is that you get an insight into the exact words your audience uses when they want an answer you could provide them with. That makes it great for generating content ideas as well as keywords.
First, do a search for your term in the search bar.
Aside from Google that we spoke, we can hangout with people (real ones) on different forums. Forums have been in the industry, the long long time before SEO together with web directories. Here I'm talking about a widely knowledge sharable community known as Quora. Just as in Google, you can also on Quora find keywords.

Find Long Tail Keywords

Long tail keywords are long, 4+ word phrases that are usually very specific. Phrases like “affordable life insurance for senior citizens” and “order vitamin D capsules online” are examples of long tail keywords. Even though they don’t get a lot of search volume individually – when added together– long tails make up the majority of searches online.
It is said that long tail keywords are long 3+ word phrases that seem to be specific. Phrases like "red shoes, cheap shoes" aren't long tail keywords, but "cheap red shoes in California" is a long one. There are also people, for example at ahrefs long tail keywords are considered the ones with very low searches.

Conclusion

I have tried to cover the most important part of keyword research process, but you should know that at the end it's up to you. You should write for keywords that you write yourself too in Google. That's all

Sunday, November 13, 2016

Why Mobile SEO is a must in 2017?

By the end of 2014, Google made a statement that mobile search may exceed desktop search. So there's no denying fact that in this year, 2017, there are more people who search with mobile devices instead of desktops.  Here's a chart when mobile devices passed Desktop's, even in 2015.

This has been caused because many searches around the world, mostly in regions that are growing fast have access on mobile before they get desktops and laptops. Also, groups of young people, prefer to use mobile devices, before they are doing any professional kind of work.
So if you are looking at the statistics and asking yourself "Is my website SEO Optimized For Mobile Devices." So this is going to be a great resource for you to optimize your site and see the charts going up.

 

Friendzone your navigation

Even if your website is not yet optimized, it may have received some Google Traffic from Mobile Devices. I suggest you go into Google Analytics or whatever system you use and check which sites have got most of the traffic from mobile searches. Then I'll make a special menu, only for these pages.
This menu can also be used as a test, to see on which sites I should improve the User Experience. Remember, that this menu it doesn't have to maintain all the same pages every time. Test and perform.

Do not show the same content

Even if you can't totally afford full optimization of your website for mobile users. There are some slight changes that can improve the performance of it. Most of the sites out there show very disturbing ads and popups. Somehow the desktop users are used to it, but if you do this also to your mobile users. It just kills painfully your traffic. It is very frustrating because they have to zoom the tiny x, just to close the popup, ad,  social buttons or whatever it is. Shutting down this kind of stuff for your mobile users, it can a positive impact.

Be the local buddy

Again, according to Google stats, more than 50% of mobile searches happens with local intent. Whether you are a business or even a blog, make sure that you do submit your site on Google My Business. Also keep in mind that mobile searches for local intent are different with the ones that are made with a desktop.

Mobile Keywords

You should keep in mind when doing keyword research for your website, that mobile keywords on average are more than 25% shorter than the desktop ones. This is why Google has a special place to search only for mobile queries which tell for Local Search Trends, Local Monthly Searches in order with what device you chose on (mobile, tablet).

Optimizing those images

There may be content on your site that contains images that are not in the right place such as fat ones. Also, a bigger problem is the size of the image. The larger it is, the longer it will take to load. You can handle it if you compress images and resize with the right dimensions that will fit in your content. This can be easily done in WordPress with a free plugin, Smush It.

Creating an app

You may have seen many times when you have been pushed to download an app when visiting a website with a mobile device. It has been a very drastic change for many industries that have created mobile apps for their visitors. Especially the ones in the online industry. Creating an app for your website idea can be a huge improvement to connect easily with your visitors.
The results will list issues you might need to fix, or give you the “mobile-friendly” green light:

The testing part

Since optimizing for Mobile SEO, it has been an important task for many marketers and web designers. Out there are plenty tools that can tell what your site is missing.
Let's start with Google Mobile Friendly Test. This tool tells issues that your page has, or if there's none. It will show the green light. Consider that it checks only the page you submit, and not all the pages of your site. You can find other tools with this search query on Google " mobile SEO test."
Responsive sites must contain the following code on meta-tags on each web file to tell Google.
<meta name="viewport" content="width=device-width, initial-scale=1.0">

Do not Procrastinate

Finally, you must be sure that you check how well your website is performing for mobile SEO. This can be done manually. Visit your website, as a visitor with different devices, mobile, and tablets. Check how it feels a visitor on your website, by far this is the best test it can ever have.

 


Friday, November 11, 2016

How to reduce bounce rate


There are times, mostly the beginners go trough, when they are in struggle with traffic, leads and even email signups. Sometimes even some bloggers get some visitors, but still they can get them as their clients, the cause of all this disaster is bounce rate is too high. Simply visitors at your blog close your site even before you have chance to convert them on the things I mentioned earlier. The best way to increase chances for conversion rate with your visitors is by reducing the bounce rate or in other words making people stay more on your website. Here are some tactics that you can use to make people fall in love with the content you put on your blog.

Improve Readability of the content

Most of the people when visit your website, they do from a certain blog post that you have wrote. They abandon your page maybe because the lack of readability that you site offers them. I have mentioned some methods how to make better user experiences on your site, but this time I'll go on details. First of all you should try to take readers mind into the topic, but you must not go so topic on technical details, sp so staying with the real world words is the solution here. Once you grab their attention, you must also keep short paragraphs since you don't task their brain so much and they get it easier to understand. Also using subheadings as I'm doing here, it describes more about what has to do that chunk of data, also bullet points or numbers are proven to be a good way for it.

Keep Fresh Meat (hmm I mean content)

If you consistently add fresh content, you partially build an establishing trust with the visitors. Remember the readers are also your best criticiser since they are very clever and can see trough manipulative tactic (if there's any). I said before telling a storyline catches human brain easier, right? So I'm telling one : Do you know how funny are old people, sometimes dad and mom when they talk to a thing in past that isn't anymore in present? Don't be that guy. I'm not offending them, since we sometimes need these moments, but blog isn't a thing to make people laugh in not an expertise way.

Optimize Load Time


I don't know why the heck I made this as third step (Maybe I'm confused, but I'll tell you later why). Because many digital marketers assume that if they have a high bounce rate, maybe the problem page's content is high, in fact here is the opposite. Of all problems that your website can have, making the visitor to wait to visit your post more than waiting for a train it's the worst thing that you can do for your biz, your softly and hardly killing it. There's a fact that 47% of user expect(that's something near at half of users) a web page to load within two seconds or less, making this as the most crucial factor on bounce rate problem, but also there's a ranking factor on google about speeds' site.

Tuesday, September 6, 2016

Here's why you Must Not check your keyword manually?

Have you ever went down to the page 10 just to find if you see your website for that specific keyword? This is always happens when small business or new bloggers start an SEO campaign, they check the results manually, page by page. They use different device, first desktop, and then mobile and tablets because the problem of cache that Google creates. Here are reasons why you should stop doing that because it is harming your blog or all sites on that keyword.
When you search and click on your website. This thing can be maliciated by Google thinking that you want to interprete this a blackhat way which harms CTR (Click through rate). In history of search engines, there are guys that just in purpose to get better rankings after Google said that when a user clicks on a website, that tells that website is good and we rank that. Since that day Google has been so aggressive to these kind of spammy guys. I'll tell you a dark side of me : I have tried this tactic bymyself, first it worked because I changed the IP (with VPN), but it din't go long with ranking #1 because Google detects VPN. Hopefully Google didn't penalize all my domain, but just that URL.

Here are 1 amazing tools that check ranking without hassle and all that for free.
Rankpay.com - Pop over to homepage, type your domain, then your keyword. It tells you how much would they charge if you want to get ranked for that keyword.